Written by [[{“value”:” Discover Best AI Tools for Marketing and Sales. In the fast-paced world of social media, creating engaging and viral content can be a challenge for business managers. With so much competition for attention, it can be difficult to stand out and make an impact. That’s where Postwise comes in. Postwise is a business tool that offers a unique solution for writing viral posts in seconds. With your personal AI ghostwriter, trained on engaging, viral content, Postwise helps you create content that resonates with your audience and drives engagement. Features Write Content Engineered for Engagement: Postwise provides you with the smartest way to post on social media. Imagine having 1000 writers working for you, creating awesome tweets and LinkedIn posts day and night. That’s the power of Postwise. Save Time and Effort: With Postwise, you can simply write your topic, edit your post, and hit schedule. Postwise will handle the rest, allowing you to focus on other aspects of your business while still maintaining an active and engaging social media presence. Grow Your Followers and Increase Sales: Postwise’s GrowthTools™ suite is designed to help you increase your followers and grow your business. With tools optimized for sales, such as plug links, repost winning content, and auto send DMs, Postwise can help you make more money and expand your online presence. If you find yourself struggling to create content that gets noticed and drives results, Postwise is the solution you’ve been looking for. Say goodbye to writer’s block and second-guessing yourself, and start creating great tweets and LinkedIn posts that stand out and get you noticed. Pricing Postwise offers two pricing plans – Basic for $37/month with 400 AI credits, 6 months scheduling, and 5 account connections, and Unlimited for $97/month with unlimited AI credits, scheduling, and account connections. Annual payment available. Visit postwise.ai for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Discover more Ai business tools. In the ever-evolving world of online business, maintaining a competitive edge in terms of SEO, speed, and security is crucial. Checkbot is a comprehensive website analysis tool designed to identify and resolve issues before they impact your site’s performance and user experience. Features Checkbot offers a range of features tailored to help business managers track down, understand, and fix website issues effectively. With the ability to run tests on hundreds of pages simultaneously, Checkbot checks for broken links, duplicate titles, invalid HTML, insecure pages, and over 50 other essential criteria. Installation and Usage Quick and easy to install, Checkbot is a Google Chrome extension compatible with Windows, Mac, Chrome OS, and Linux. Its user-friendly interface allows for convenient shortcuts to investigate problems, view page source code, and examine redirect chains effortlessly. Site Exploration Checkbot provides an overview of your site structure, allowing you to identify the most linked pages, review non-indexable pages, explore redirects, and track all images, JS, and CSS files. Additionally, Checkbot allows you to test private and localhost sites, including password-protected pages and sites on private networks. Customized Crawls To focus on specific areas of interest, Checkbot enables you to customize your testing by limiting URLs crawled based on subdomains, subfolders, search depth, patterns, and types. You can also export reports to PDF and CSV format for easy sharing with clients and team members. Beginner-Friendly Guidance Even if you’re not well-versed in web best practices, Checkbot’s built-in help feature provides guidance on identified issues and why they are essential to address. With a simple click, you can verify fixes and receive fast feedback on changes made. Pricing Checkbot offers a Basic plan for free with ad support, allowing users to check 100 URLs per crawl. The Professional plan, priced at $10/month annually or $15/month monthly, offers advanced features like PDF and CSV export, HTTP Auth support, and unlimited URLs per crawl. Visit checkbot.io for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Discover more Ai business tools. In today’s fast-paced business environment, efficient and effective communication is crucial. This is where Strut comes in – a powerful tool that combines notes, documents, and writing projects into collaborative workspaces supported by AI. Designed to streamline your writing process and boost productivity, Strut offers a range of features to help you stay organized and focused. Features Project Workspaces: Organize your projects into list, grid, and board views, customizing them to match your writing process stages. Writing Inbox: Capture notes and ideas in an open space before turning them into projects. AI Collaborator: Benefit from an AI writing partner for suggestions, edits, research, and inspiration, available 24/7 to support your writing tasks. Deep Focus Mode: Switch to typewriter-inspired focus mode for a distraction-free writing environment. Document & Project Chat: Interact with AI about your documents or projects, enhancing collaboration. Powerful Editor: Write, format, and collaborate on your writing with built-in tools. Customization: Customize Strut to fit your workflow, whether you’re working on tweets or novels. Keyboard Shortcuts: Stay productive with handy keyboard shortcuts for quick navigation. Fast: Built for speed, Strut simplifies your workflow into one user-friendly app. Strut is designed to help business professionals write better, collaborate seamlessly, and stay focused. With features like project workspaces, an AI collaborator, and deep focus mode, Strut empowers you to streamline your writing process and move your projects forward efficiently. If you’re looking for a comprehensive writing tool that combines functionality with simplicity, Strut could be the solution for your business. Pricing Free plan includes 1 workspace, 1 brand voice, and 25 monthly AI messages. Plus plan costs $8 per month with unlimited workspace and 500 monthly AI messages. Pro plan costs $20 per month with unlimited workspace and unlimited monthly AI messages. Visit strut.so for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Discover Best Ai Tools for Productivity and Collaboration. In the fast-paced world of business, time is of the essence. Meetings can often become time-consuming and unproductive, taking away valuable focus time from important tasks. However, with the rise of technology, tools like Bubbles are changing the way we approach meetings, allowing them to become time-savers rather than time-sinks. Features Bubbles offers a unique approach to meetings by incorporating AI technology to record action items, summarize key points, and facilitate collaboration without the need for live meetings. Compatible with popular platforms such as Google Meet, Microsoft Teams, and Zoom, Bubbles seamlessly integrates into your existing workflow. Setting up Bubbles is quick and easy, with the AI notetaker joining meetings to securely record, transcribe, and take notes in real-time. This allows participants to focus on the discussion at hand, knowing that there will be clear action items and summaries to refer back to afterward. The tool also offers rich commenting features, allowing users to point anywhere on a screen recording and respond with text or additional recordings. This ensures that important details are not overlooked, and communication is clear and concise. One of the standout features of Bubbles is its ability to streamline asynchronous meetings. Rather than scheduling multiple calls for quick questions or updates, users can utilize screen and camera recordings, full-page screenshots, and organized video topics to keep team members aligned and informed. Whether you are looking to save time, improve collaboration, or streamline your workflow, Bubbles offers a solution that integrates seamlessly into your existing processes. With the ability to record, transcribe, and summarize meetings, this tool is designed to enhance productivity and keep your team focused on what matters most. Pricing Flexible pricing options for teams with free and paid plans. Teams Basic offers recording and sharing for free, while Teams Pro includes collaboration features for $8 per member per month. Enterprise plan offers admin and analytics. All plans include unlimited members and recordings. Visit usebubbles.com for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Discover more Ai business tools. Managing data effectively is crucial for the success of any business. AITable.ai offers a powerful AI data organization tool that can streamline your personal and enterprise CRM, project management, and productivity demands. With features like a seamless database-spreadsheet interface, customizable forms, automation, workdoc, and buttons fields, AITable.ai can help you organize any type of data with ease. Features Automate and Connect with 6,000+ Apps AITable.ai allows you to streamline repetitive tasks by connecting to 6,000+ apps via platforms like Zapier, Make, Pabbly, Activepieces, and albato. This integration enables code-free automation and efficiency, saving you time and effort in your daily operations. Transform Data Entry with Automatic Forms Say goodbye to manual data entry with AITable.ai’s one-click form creation feature. Generate and integrate forms into websites instantly, streamlining data entry and lead management. Customize pre-filled contents for channel tracking and analysis, optimizing marketing decisions and boosting conversion rates. Build AI Customer Service Agent & Auto Sales Chatbot Develop an AI customer service representative and automatic sales chatbot using AITable.ai’s custom ChatGPT builder. This tool allows you to manage customer support, generate leads, interact with users, and more, improving the overall customer experience. Whether you are looking to enhance your project management, CRM, or data analysis capabilities, AITable.ai offers a comprehensive solution for all your data organization needs. Pricing AITable offers a free plan for individuals with 2 seats, as well as paid plans starting at $18/month for small teams with 2 seats. They also offer Pro and Plus plans for unlimited seats, catering to businesses of different sizes with advanced features and customization options. Visit aitable.ai for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Discover Best AI Tools for Marketing and Sales. Shortimize is a comprehensive platform designed to help business managers track and analyze their short-form marketing content on platforms like TikTok, Reels, and Shorts. Trusted by startups, leading scaleups, and major agencies, Shortimize offers a range of features to help businesses maximize their short form marketing efforts. Features Tracking and Analytics: Shortimize allows users to track their TikTok, Reels, or Shorts accounts and videos with just a URL. This feature provides valuable insights into content performance and audience engagement. Data Visualization: The platform offers data visualization and insights to help users make better data-driven decisions. Users can analyze their data in a granular way, filter by categories, and more. Scalability: Shortimize allows users to manage hundreds of accounts and influencers in one place, making it easy to scale short form marketing efforts. Team Collaboration: Users can invite team members to collaborate on projects, create collections of content, and dive into individual account analytics. Powerful Dashboard: Shortimize offers a clean and intuitive user interface with a powerful dashboard for tracking overall daily progress, monitoring virality, advanced filtering, engagement metrics, and more. AI-powered Video Analysis: The platform uses artificial intelligence to help users search and discover similar viral videos, accounts, and content based on hooks and context. Whether you are a startup looking to build your brand on TikTok, a scaleup aiming to enhance your Reels strategy, or an agency managing Shorts for clients, Shortimize offers the tools you need to succeed in the world of short-form marketing. Pricing Shortimize offers three pricing plans: Pro for $49/month, Business for $149/month, and Enterprise with custom pricing. Each plan includes a free trial and different features such as tracking accounts and videos, AI recommendations, integrations, and dedicated support. Visit shortimize.com for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. “}]]
[[{“value”:” Rebranding can be a daunting task for small businesses, but with careful planning and execution, it can be a powerful tool for growth. Here are three tips by team at Localsearch to help you successfully rebrand your SME. Decide your look After taking over the business over a decade ago, Rob brainstormed with Localsearch on what to rebrand to from the existing AI Supercheap Tyres name. Eventually, he settled on a nickname he earned from a group of locals, finding the right balance of personality and nostalgia. “When people call up, and they remember the name from our ads, I feel like I’ve known them for life,” Rob said. Sarah rebranded her business after owning it for two years, renaming it from Flowers by van Til to Mittagong Flower Merchant. She wanted it to feel like her own, rather than one she inherited. “I’m really proud of the progress our business has made, but I felt it was the time to be bold and reinvent ourselves a bit in order to grow further. The rebrand changed the business’ name, but it still carries the character of the business – the last thing I want to do is no longer be recognisable to our growing base of local customers.” Play the long game Rubber Rob said “it definitely shouldn’t be an overnight change, you don’t want your loyal customers to walk in and not know who you are. My advice would be to trust your gut, because it is worth doing, just not too quickly”. Adam Boote, Director of Growth at Localsearch, said there is a sweet spot for each rebrand. “Typically it’s about 18 months, like we did for Rob, depending on how dramatic the rebrand is. Unless something has happened, you should try to weave gentle changes in over time so that it feels almost seamless – something we monitor very closely across any small business’ organic search results, customer feedback, and other SEO measures.” Keep your advertising consistent Adam said “there is no reason to pull back your advertising and marketing – if anything, it’s more important than ever to make those channels work for you and your business. A simple radio ad or boosted post can be enough to keep your customers in the know of who you are with ‘same team, new name’ key messaging.” In Rubber Rob’s case, “we wanted to reposition ourselves as an all-round mechanical store, so we just moved a few words. That’s what’s really strong with Localsearch, you can customise the customers you reach,” Rob said. Sarah manages her own channels like Facebook and Instagram and in your rebranding strategy on social media, strongly encourages fellow SMB owners to take advantage. Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram. “}]]
[[{“value”:” Dynamic Business brings you the key startup fundraising from this week: Woolworths expands investment in Seedlab Australia Retail powerhouse Woolworths has deepened its commitment to food and drink innovation by injecting another $7 million into Seedlab Australia, a startup incubator it has supported since 2021. This latest funding boost follows an initial $4 million investment, enabling Seedlab to help nearly 400 businesses develop and bring new products to market. Peak XV Partners Backs Fintech Shift with $35 Million Series D Indian venture capital firm Peak XV Partners, formerly known as Sequoia Capital India, has reaffirmed its support for the fintech sector by leading a $35 million Series D round for Sydney-based Shift. The fintech company, which offers a range of business credit and payment solutions, previously secured $27 million in a Series C round in February 2023, also led by Peak XV. Shift, initially launched in 2014 as GetCapital, rebranded in 2021. Inform Ag Secures $7 Million Investment Queensland-based farm management tech startup Inform Ag has secured $7 million in its first external funding round, selling a 43% stake to ASX-listed Rural Funds Group (RFF). The strategic investment marks a departure for RFF, traditionally focused on agricultural assets such as cattle and vineyards. The deal includes $5 million in cash and a $2 million convertible debt facility, with options for RFF to increase its stake to 50% over the next two years. Cropify Raises $2 Million in Funding Round South Australian agtech startup Cropify has raised $2 million in a recent funding round, with cornerstone investments from Australian VC Mandalay Venture Partners and Singapore-based Hatcher+. The two firms, contributing a combined $850,000, marked their first joint investment under a new partnership announced this week. Cropify leverages AI technology to innovate in the agriculture sector. Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram. “}]]
[[{“value”:” More than 60 women-led small businesses were recognized for their achievements at the 3rd Annual Australian Women’s Small Business Champion Awards, highlighting the growing power of female entrepreneurship in Australia. Australia’s top-performing tradies and female small business leaders have been honoured at the 2024 Australian Trades Small Business Champion Awards and the2024 Australian Women’s Small Business Champion Awards, held in Sydney on Friday 23 August and Saturday 24 August, respectively. Touted the ‘Logies of small business’, the glittering gala events saw approximately 1000 small businesspeople from myriad retail, services and manufacturing industries converge at The Star on each Awards Night. Triple Olympic gold medallist, Stephani Rice, was among the VIP guests in attendance and provided inspirational addresses on the power of resilience in professional sport as in small business. Both major recognition awards programmes attracted entrants from all Australian states and territories and were comprehensively judged over multiple rounds by an independent panel of dozens of small business experts. The stringent judging criteria spanned various aspects of small business operations including short and long-term growth strategies, profitability, eco-friendliness, innovation, marketing initiatives, customer service quality and charitable and community support – to name but some of the judging criteria. WINNERS: 2024 Australian TRADES Small Business Champion Awards: Swapping their high-vis for red carpet glamour, more than 50 of the nation’s most dynamic, innovative, and best-servicing tradies were crowned at the second-annual Australian Trades Small Business Champion Awards, hosted by Nine News’ Peter Overton. The Trades Awards paid tribute to the vital role of small businesses in the trade sector as the backbone of the nation’s construction industry, and a significant contributor to Australia’s overall social and economic prosperity. The Awards also spotlighted trades-based small business owners’ invaluable contributions to their local communities and to their fields of specialty – including their encouragement of future generations of Aussie tradies. The award for 2024 Young Small Business Champion Trades Entrepreneur went to Anthony Antoun of Mr and Ms Group – a family-owned, design, construction and landscaping business based at Birrong in New South Wales. Jet Plus Plumbing, owned and operated by Victoria’s Luke Kennedy, took the title of Australian Small Business Champion Trade Leader; while NSW-based Andrew Vanny Plumbing won the 2024 Champion Tradie title. Australia’s best Large Builder went to Ruby Homes of Box Hill in NSW; and prestigious accolades were also presented to small business operators across automotive industries, architecture, engineering, gardening, roofing, electrical businesses, pest control, painting, tiling, fencing, flooring, cleaning, manufacturing and more. “Especially relevant this year as we continue to grapple with a housing shortage, urgent need for more skilled tradespeople and other undoubtedly stressful and unprecedented challenges in trades industries, this programme was deliberately designed to celebrate the millions of hardworking small business tradies who positively contribute to the country in so many ways,” said Steve Loe, Awards Founder and Managing Director of Precedent Productions, which coordinates the Australian Trades Small Business Champion Awards. For a full list of 2024 Australian Trades Small Business Champion Awards winners, visit championawards.com.au/trades. WINNERS: 2024 Australian WOMEN’S Small Business Champion Awards: The biggest celebration of women in small business saw more than 60 prestigious accolades presented at the third-annual Australian Women’s Small Business Champion Awards, hosted by Nine journalist and TODAY show presenter, Jayne Azzopardi. The evening’s most highly-anticipated award – 2024 Australian Women’s Small Business Champion ICON – was won by Vicki Clare-Geluk of Plie Groove’n’Shuffledance school at Cromer, NSW. The epitome of a savvy trailblazer who turned her business from a one-woman-show to an award-winning performing arts and sports school that now operates across multiple campuses with more than 30 staff and 1000 students, Plie Groove’n’Shuffle has achieved considerable growth under Vicki’s leadership. Extremely active within Sydney’s Northern Beaches community, delivering a variety of volunteer-based initiatives designed to foster good mental health, self-esteem and coping strategies for young people, Plie’s unique programmes and nurturing environment under Vicki’s headship also cater to athletes with additional needs. With a diverse background as a Director, Author and Marketing Strategist, Kristine Young of Bella Venezia Italian restaurant at Mooloolaba in Queensland, won 2024 Australian Small Business Champion Influential Woman. The award for 2024 Young Small Business Champion Woman Entrepreneur was presented to Rise Up Occupational Therapy Services’ Director and Senior Occupational Therapist, Cassandra Cagorski, for her inspiring achievements in Allied Health services as well as exemplary leadership of her small business team.Indi Livas, Founder of the Monday Food Co, was named 2024 Small Business Champion Woman Entrepreneur. With a variety of socially conscious and eco-friendly elements to her business which benefited significantly from Indi’s appearance on the television show, Shark Tank, Indi grew up on a farm in New South Wales and is a qualified yoga teacher. She has a background in naturopathy and raw food production that led her to creating the Monday Food Co, which she aspires to grow into Australia’s leading gut friendly health food company. In a beauty trifecta for Queensland, aesthetics and beauty business coaching company JadeStart took top gong for Professional Services, the Cosmetic Specialist category was won by Bobbie Charles Skin & Cosmetic Clinic, and Queensland’s Lust Minerals won the Beauty Product category. However, among the year’s most competitive categories with more than two dozen finalists, the Beauty Services award was presented to NSW-based business, Isabella Loneragan Skin. With a focus on holistic health and bespoke facial treatments, as well as educational courses for fellow industry professionals and a product range called Ragan Skin, the Founder of the business, Isabella Loneragan, was also applauded for her influence on the industry via effective media engagement strategies. Spanning capital cities as well as rural, regional and suburban towns, the array of more than 60 winning women-led small businesses this year also includedBusiness Coaching category winner The Alternative Board, Quakers Hill East Combined OSHC Inc for Most Inclusive Employer, Environmental Business Tiny Tinsand Wollondilly Women in Business for its success in aiding its members’ businesses to grow and connect with community. According to Australian Government data, female small business owners currently represent more than one-third of all small businesses; and recently releasedresearch from Commonwealth Bank suggests more and more Australian women are choosing to start a small business or side hustle, with women opening up 43.2 per cent of
[[{“value”:” Listening to customer feedback has been another one of our important strategies. We send a minimum of 20 prototypes out to a range of families to have them vigorously tested for at least 3 months prior to manufacturing large quantities for sale. Lisa Nourbehesht Meet Lisa Nourbehesht, the Australian mum behind the award-winning Whatsie Play Couch. Born out of necessity during the COVID-19 lockdowns, the Whatsie has become a beloved playmate for countless children across the country. Tired of her kids being stuck indoors, Lisa created a versatile, safe, and engaging play space that’s as much fun for parents as it is for their little ones. Inspired by her own childhood adventures and a desire to foster creativity in her children, Lisa designed the Whatsie to be more than just a couch. It’s a playground, a spaceship, a castle, and anything else a child’s imagination can dream up. “Stuck at home, I tried to relive my childhood by building cushion forts with my kids. I knew the benefits of risky play but wanted a safe space for them,” Lisa said. “In April 2020, my 2-year-old with a gross motor delay broke his arm after falling in a sandpit while I was trying to work from home.” “Without access to an occupational therapist, our attempts at making pillow forts kept collapsing, causing bumps and interruptions. I had a foam factory make a sample, and it entertained the boys for hours while I worked. The cushions stood firm, and they created more than just a cubby—cars, trucks, and stages. Their imagination grew, and they were getting the full-body development they needed, even with preschools closed and parks off-limits.” From a personal need to a global product Lisa Nourbehesht said that starting Whatsie was a combination of personal experience and a desire to create something that would bring joy and practicality into families’ lives. “The inspiration came from seeing how much my kids enjoyed playing with cushion and how it could spark creativity and imaginative play. The cushions, however caused a lot of frustration as they didn’t stack or build well. I wanted to design a product that was not only fun but also durable, versatile, and safe for children. Seeing a gap in the market for something that met these criteria, I decided to take the leap and create Whatsie, turning an idea into a reality that families now love and use in countless ways.” A passion for quality and customer satisfaction Lisa added that from the beginning, she prioritized creating a product that was not only fun and versatile but also safe and durable. She believed that having a good quality product would definitely help growth through word of mouth and repeat customers. “Exceptional customer service was always a top priority for me. The Whatsie is a big-ticket item and we really want families to be happy with their purchase. We offer a 30 day happiness guarantee as well as a 3 year warranty which set us apart from most competitors. “Listening to customer feedback has been another one of our important strategies especially with the development of new products. We send a minimum of 20 prototypes out to a range of families to have them vigorously tested for at least 3 months prior to manufacturing large quantities for sale. On numerous occasions we have made changes to the protype and grateful we tested and listen to feedback prior to releasing. The recognition from awards such as Children’s Product of the Year played a significant role in establishing credibility and attracting new customers. These accolades, combined with positive reviews and word-of-mouth, fueled organic growth.” “Whatsie was the first play couch to be released in Australia, and it stands out with a unique design compared to others in the market. One of our key differentiators is the inclusion of flat-top trapeziums, which serve multiple purposes: they double as a balance beam and create more stable builds than the pointed-top triangles seen in other designs. “Our trapeziums run the full length of the couch, providing a supportive structure that’s the same height as the couch when building cubbies. We also offer a 30-day happiness guarantee, ensuring customer satisfaction. My background in engineering and science plays a crucial role in staying ahead, allowing me to innovate and refine the product continuously.” Challenges and Lessons Don’t underestimate the power of a strong brand and reputation. Invest in marketing, build credibility through awards or recognition, and engage with your community to create trust and loyalty. Lisa said that starting and growing Whatsie presented several challenges, each offering valuable lessons. “Developing a play couch that met high standards for safety, durability, and versatility took time and persistence, especially with the unique design elements like the flat-top trapeziums. Navigating manufacturing and supply chain issues required building strong relationships and implementing contingency plans to manage potential disruptions. “Building brand awareness in a competitive market was challenging, but by investing in marketing, winning awards, and engaging with the community, I established credibility and trust over time. Scaling the business while maintaining quality and customer service was another hurdle, which emphasized the importance of early planning and building a solid foundation for growth. Balancing innovation with core values was also key; it required careful consideration to ensure that new products and features enhanced, rather than compromised, the brand. These experiences taught me resilience, the value of strategic planning, and the importance of staying true to the brand’s mission.” Advice for aspiring entrepreneurs Lisa said that as a successful entrepreneur, her advice to anyone looking to start their own business is to be patient, persistent, and passionate about what they’re creating. First, focus on solving a real problem or meeting a genuine need—this is the foundation of any successful business. Quality is crucial, so take the time to develop your product or service to the highest standard, even if it means facing setbacks along the way. “Building strong relationships with suppliers, customers, and your team is essential. These connections can help you navigate challenges like supply chain disruptions or scaling issues. Always listen to your customers; their feedback is invaluable for continuous improvement and innovation. Don’t underestimate the power of a strong brand and reputation. Invest in marketing, build credibility