Australia’s Top 10 Most Valuable Brands in 2024
According to the latest report by TradingPedia, Australia’s most valuable brands in 2024 reveal significant trends across multiple sectors, including retail, telecommunications, and banking. Using Brand Finance’s Royalty Relief method, which estimates the cost of licensing a brand, the study provides an insightful look at brand values both in Australia and globally.
Australia’s Top 10 Most Valuable Brands in 2024
- Woolworths – $9.820 billion
Despite a 9.8% decrease in brand value from 2023, Woolworths retains its position as the most valuable Australian brand for the fourth consecutive year. - Telstra – $8.328 billion
Australia’s largest telecommunications company maintains second place, showcasing its strong market presence. - Commonwealth Bank – $6.759 billion
Ranked third, the Commonwealth Bank’s brand remains a key player in the banking sector. - Coles – $6.289 billion
Another supermarket giant, Coles sits in fourth place, reflecting the dominance of retail in the country. - BHP – $6.098 billion
The mining and metals company climbs to fifth place, highlighting the strength of Australia’s resource industry. - ANZ (Australia and New Zealand Banking Group) – $5.597 billion
A strong presence in the financial sector, ANZ ranks sixth. - NAB (National Australia Bank) – $4.520 billion
Close behind ANZ, NAB continues to perform well in the banking sector. - Bunnings – $4.130 billion
The household hardware and garden centre chain Bunnings ranks eighth, reflecting its widespread popularity. - Westpac – $3.852 billion
Another key player in Australia’s banking sector, Westpac maintains its position in the top 10. - Macquarie – $3.413 billion
Rounding out the list, Macquarie holds the tenth spot with a strong brand presence in banking and financial services.
Global Insights:
On a global scale, Apple takes the top spot with a staggering brand value of $516.582 billion, marking a 73% increase from last year. It is followed by Microsoft ($340.4 billion) and Google ($330.4 billion), further demonstrating the growing importance of technology in global brand value rankings.
In conclusion, while Australia’s top brands reflect strength in retail, banking, and mining, global trends show a clear dominance of tech companies, led by Apple’s impressive growth. This ongoing shift in brand valuation highlights the changing landscape of both national and international markets.
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