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Baseline launches $1.6m early access program for startups

Baseline is rolling out a 6-month early access program which will inject some $1.6 million worth of value into the start-up ecosystem, with each individual participant receiving $32,000 of mentorship and technical support from the Baseline team.

This program, following the success of Baseline’s mentorship and scalable technology support for standout Australian startups like Z Recruitment, Sarah’s Day, and ClevaQ during its stealth mode, is poised to expedite startups from concept to Minimum Viable Product, enabling a swift and impactful market entry.

Built on first-hand understanding of the challenges that startups face, Baseline is committed to redefining the start-up journey for founders and entrepreneurs. With hands-on experience in navigating the complexities of building digital products, Baseline is poised to empower teams like never before.

Baseline Founder and Managing Director Ken Kencevski said, “Through my personal experience building Devika, I have seen how hard it is to build digital products, and Baseline is here to make the process easier and faster. By providing a robust technology framework, we empower startups from day one by accelerating their product build, compressing the go-to-market timeframe, mitigating technical risks, and alleviating the complexities that often stifle progress. Baseline isn’t just a framework; it’s an ecosystem aimed at enabling technology-focused founders to do more with less.”

Thomas Nixon, Technical Cofounder of Baseline, added: “Our mission is to enable the startup founders of today to build technology for tomorrow. Both Ken and I have run the gauntlet that startup founders face. We have both seen innovative ideas stumble thanks to technical hurdles, or a simple flaw in the way a business monetises its customers. Baseline is the service that Ken and I wished we had available to us when we started out, and a beacon of hope for startups.”

The Baseline early access program: Fueling Startup Success

The Baseline early access program offers a unique opportunity for startups to kickstart their journey toward success. The program includes a Baseline license and hypercare support to help startups get up and running. With only 50 participant spots available, the program injects $1.6 million worth of value into the startup ecosystem.

Ideal participants for the Baseline early access program are early-stage startups building web apps. Ideal participants should find themselves in the early stages of development, armed with designs and a clear MVP to build towards, and already utilising or open to using AWS. A technical team member, especially well-versed in TypeScript, React, or NodeJS, is highly preferred. The program is ideally suited for startups focused on a single country for their customer base, such as the US or Australia.

Join Baseline in Pioneering the Startup Landscape

As part of the program, Baseline is actively inviting participants who face common pain points in their startup journey. These challenges include complex infrastructure setup, lack of serverless expertise, development tooling overhead, authentication, and security challenges, scalability concerns, initial MVP development delays, uncertainty in technology choices, maintenance and updates overhead, lack of documentation and support, trouble balancing complexity and extensibility, struggling start modernisation efforts, expensive application hosting, and the need to move beyond black box, low code, or no code solutions.

For more information about Baseline and to apply for the early access program, please visit:

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