Australians Shifting Taste Buds: Meat Surges, Chocolate Declines – Market Trends for 2025

Data from the Australian Bureau of Statistics (ABS) highlights significant shifts in Australians’ food consumption patterns for the 2023-24 financial year, offering valuable insights for businesses in the food and beverage sectors. With some sectors growing and others in decline, these trends provide companies with the opportunity to adjust their strategies, products, and marketing efforts to meet evolving consumer demands.

1. Meat Consumption on the Rise: A Boost for the Meat Industry

Australians ate 2.3% more meat and poultry in 2023-24 than the previous year, with average daily consumption reaching 145 grams per person. Poultry consumption alone has surged by 13% over the past six years, and beef, lamb, and pork have all seen steady increases. For businesses in the meat industry, this growth presents clear opportunities to meet rising demand. Poultry, in particular, accounts for 44% of total meat and poultry consumption, while red meats make up 36%. However, processed meats have seen a decline of 12% since 2018-19, suggesting consumers are shifting towards fresher, less processed options.

2. The Decline of Chocolate: What It Means for Confectionery

In a stark contrast to the rise in meat consumption, chocolate consumption has dropped by 5.7%. The decline signals changing preferences, with health-conscious trends influencing snack choices. For companies in the confectionery space, this trend presents a challenge, but also an opportunity to innovate with healthier alternatives, such as low-sugar or plant-based chocolates. Savoury snacks, such as potato chips, are gaining popularity, with a 10% rise in consumption, showing that the snack market is shifting towards more indulgent and savoury options.

3. Bottled Water and Soft Drinks: The Beverage Boom

Australians are increasingly opting for healthier, non-alcoholic beverages. Bottled water consumption grew by 3.9%, while soft drinks saw a 2.2% increase. This trend indicates a preference for hydration and healthier drink options. Brands in the beverage industry can take advantage of this shift by offering functional drinks, flavoured waters, or sustainable packaging to appeal to the growing health-conscious market. Energy and sports drinks are also on the rise, with a notable 9.3% increase, suggesting that consumers are seeking more functional, performance-oriented beverages.

4. Berries on the Up: The Health-Conscious Shift

Berries have become a popular choice among Australians, with consumption rising by 24% over the past six years. As consumers continue to prioritise health and wellness, berries—known for their antioxidants and vitamins—are becoming a go-to snack. This trend presents significant growth opportunities for businesses in the fresh produce and health food sectors, offering ways to capitalise on the popularity of nutrient-rich snacks and meals.

5. Savory Snacks are Dominating: Seizing the Opportunity

With chocolate losing favour, savoury snacks such as potato chips have surged by 10%. This rise in demand for snacks that offer more indulgence and satisfaction suggests a shift in consumer tastes, with opportunities for businesses to capitalise on the trend. Innovating with new flavours or healthier alternatives like baked chips can give companies a competitive edge.

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