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HubSpot users can now supercharge lead gen with TikTok integration

Through the no-code integration, HubSpot users now have the capability to enhance lead generation using TikTok.

In a recent collaboration announcement, HubSpot and TikTok have joined forces to simplify community-driven customer acquisition for B2B brands. The newly introduced integration facilitates seamless lead capture from TikTok directly into HubSpot, enabling B2B enterprises to harness the synergies of the foremost platform for short-form mobile videos and the premier customer-centric platform. This integration is currently accessible in Australia, empowering expanding businesses to fuel their growth in unprecedented ways.

With the no-code integration, HubSpot customers can use TikTok to supercharge lead generation, centralising prospects into their CRM. Here’s how:

Integrate their TikTok for Business account with HubSpot.

Deploy lead-generating ads on TikTok and automatically sync leads to HubSpot’s CRM in real-time.

Engage leads using HubSpot’s Marketing Hub to create personalised campaigns across channels—from email, to paid ads, to SMS—and the new Sales Hub to prospect smarter, organise qualified leads, and close deals.

Leverage HubSpot’s robust AI-powered reporting to better understand results and double-down on top performing campaigns.

The partnership comes at a time when customers are turning to their communities for brand and product discovery, and SMBs are seeking new ways to capture leads in the face of customer acquisition challenges. With 8.5 million Australian TikTok users who are 1.5x more likely to immediately go out and buy something they discovered on the platform, TikTok is a powerful platform for businesses to build and nurture an engaged audience. This is particularly important in light of rising customer acquisition costs, with HubSpot research finding that more than half of SMBs experienced an increase in customer acquisition costs between 2021 and 2022. By automating the process of lead capture on TikTok with a native HubSpot integration, SMBs can unlock the value of community-based customer acquisition.

Ng Chew Wee, Head of Business Marketing APAC, TikTok commented, “Asia Pacific is home to a thriving ecosystem of TikTok users, with 90% of the region’s TikTok users consuming content on a daily basis. This presents an opportunity for Asia Pacific’s brands to reach and turn a highly engaged audience into leads, and accelerate business growth.” 

We are excited to partner with HubSpot, an organisation that shares our vision of empowering businesses, to improve customer acquisition capabilities. This is just the beginning of a partnership that we believe will help businesses of all sizes.”

The TikTok integration for HubSpot is available globally for customers using TikTok for Business. Learn more here.

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