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VWO: Conversion optimization


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VWO is a powerful business tool that allows you to optimize digital experiences and maximize conversions for your customers. By decoding evolving customer behaviors, conducting robust experimentation, and personalizing experiences, VWO helps boost conversions across websites and mobile apps through data-driven UI and server-side enhancements.

With a comprehensive experimentation platform, VWO offers end-to-end optimization of entire digital user journeys to deliver exactly what your customers want. You can experiment, test, and observe user behavior across your digital properties, as well as build tailored experiences for specific user segments by leveraging customer data from various sources.

VWO’s agile, event-driven architecture seamlessly integrates with your websites, apps, and code bases, providing a holistic 360-degree view of your customers. The platform is powered by cutting-edge technology, including dynamic CDN technology and Google Cloud Platform (GCP), to ensure lightning-fast optimization with unrivaled speed.

By using VWO, you can create and roll out great digital experiences using a suite of products designed for your entire optimization program. The platform allows you to observe user behavior, track key attributes, and optimize experiences on any device, whether it’s a website or a mobile app. Additionally, VWO provides AI-powered features that help you set up optimization campaigns quickly and generate specific optimization ideas.

VWO also prioritizes privacy, security, and compliance, hosting all data on the Google Cloud Platform and ensuring compliance with regulations such as GDPR and HIPAA. With VWO, you can identify changes that boost key metrics, test everything under one roof, and make data-driven decisions to enhance your digital experiences and drive conversions.

VWO – Features

Comprehensive Experimentation Platform
Experimentation (Web Testing, Mobile App Testing, Server-side Testing)
Qualitative Customer Analytics
Agile, Event-driven Architecture
Lightning-fast Optimization
Friction Area Identification (Heatmaps, Session Recordings, Funnel Analysis)
AI-powered Campaign Optimization

VWO – Pricing

VWO offers pricing plans based on different levels of business needs, starting from a free STARTER plan for basic experimentation, up to the ENTERPRISE plan for large teams and enterprises. The plans include features such as A/B testing, targeting options, and personalized experiences.

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