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Women’s Business Club announces Dionne Popplestone as winner of the Real Women Campaign


The Women’s Business Club has announced Dionne Popplestone, photographed by Liv Pix Photography and Creations, as the well-deserved winner of The Real Women Campaign 2024. Coming from Stroud, Dionne, an Executive Virtual Assistant, has been selected as the face of Women’s Business Club for the year ahead.

Acknowledging the outstanding entries received, the finalists include Anna Payne, Claire Waite Brown, Rachael Botfield, Naomi Rose, Jane Hyde, Rudo Muchoko, and Vanessa Buck. The Women’s Business Club extends heartfelt appreciation to all finalists and eagerly anticipates showcasing their work across marketing materials and publications throughout 2024.

With a commitment to bolstering and uplifting the business community, Women’s Business Club encourages participants to reveal their authentic selves in diverse settings, be it professional attire, leisurely moments with friends, or alongside cherished pets, aiming to depart from conventional stock photography.

“This competition holds a special place for me as I enjoy working with these ‘real women’ photos in our marketing. We are committed to highlighting the diversity and authenticity of women in our community. Their photos will not only receive due credit but will also be tagged wherever possible, ensuring maximum exposure for the businesswomen,” remarked Angela De Souza, CEO at Women’s Business Club.

In addition to the prestigious title, Dionne, along with her photographer, Liv Pix Photography and Creations, are awarded a comprehensive marketing & PR package worth £3,000.

Lisa Carroll, competition judge said, ” I love the dramatic architecture and thoughtful consideration that has gone into Dionne’s wardrobe, along with the complimentary blush pink of the notepad. A beautiful image in a wonderful setting.”

While public voting played a role, the final decision was made by a panel of judges, including Tamsin Broster, Alekia Gill, and Lisa Carroll, ensuring a fair and thorough evaluation of each participant.

The Women’s Business Club, founded by Angela De Souza, hosts the Women’s Business Conference & Awards. It aims to connect, support, and empower businesswomen, fostering a community where women can feel comfortable and authentic. Since its launch in January 2013, the club has remained committed to promoting feminine leadership and supporting women in their growth and success.

The next round of The Real Women Campaign opens on 1st March, coinciding with the celebration of International Women’s Day. Businesswomen are invited to participate at

Women’s Business Club empowers women to succeed in business through awards, conferences, business support membership, and news. Find out more at or send your press release 

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